![]() ![]() He owned a hip-hop record label in Oakland, Calif., before selling it and moving to Las Vegas. Bill Haney is Devin’s head trainer, but he had never boxed or coached. The Haneys attribute that willingness to learn from almost anyone to their start in the sport. “I’m still learning on the job, and I understand that.” “I think I’m the best, but I know that I will get better,” Haney said. He does not have a world title, but he co-stars with Portland Trail Blazers guard Damian Lillard in a Gatorade commercial. Garcia, who has 8.8 million Instagram followers, and a rivalry with Haney dating back to their days as teenage amateurs, is signed with Golden Boy Promotions. Haney has 1.2 million Instagram followers, and, like the rising lightweight star Ryan Garcia, he has an intuitive feel for using social platforms to meet his business goals. He is a world-class boxer who is also internet-savvy, part of a generation that employs social media as deftly as they do their first language. Jake Paul, best known as a YouTube personality, has parlayed his fame into a lucrative boxing career, pummeling a string of aging non-boxers.īut Haney is not a YouTube influencer who boxes. That kind of verbal back-and-forth has always helped sell fights, especially at pre-fight weigh-ins, but platforms like YouTube and Instagram have also helped boxers of various skill levels bolster their popularity and paydays.
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